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Food Blogging Marketing: Content is not Enough

It’s hard to believe that just a few years ago, content was king. You could simply write a recipe or post a review and people would come to your blog by the hundreds. Today, things are very different. Now you have to promote your content — and promote it a lot.

Food Blogging Marketing: Content is not Enough

Try these new and tested strategies that will make you rethink how you create your content.

Use the right keywords

One of the most important things you can do to promote your food blog is to make sure you use the right keywords in your content. The goal is to use the words and phrases that your readers are searching for when they’re looking for a recipe or a review of a new restaurant. For example, if you’re writing a recipe for cauliflower pizza, you might want to use words like “cauliflower pizza,” “vegan cauliflower pizza,” “healthy pizza,” and “pizza without cheese” in the body of your post. This will help people find your content when they’re searching for recipes for vegan cauliflower pizza or healthy pizza.

Tip: Look for keywords that are not yet used by other food blogs. For example, if you search for “healthy pizza recipes,” you’ll see that many food blogs have already used that keyword. This is a great place to get started, but you can also try different variations on the same topic, like “healthy pizza recipes without cheese” or “healthy pizza recipes with cauliflower.”

Google favors longer content

When you’re writing your content, you should also keep in mind that Google favors longer content. People today are more likely to search for “healthy pizza recipes” than “healthy recipes for pizza,” so you should use this information to your advantage by providing a lot of information in your post. You’ll also want to make sure that you use your keywords in the title of your post and in the first sentence or two of your post. That’s because the title of your post is one of the most important places that Google looks when it’s deciding where to rank your post.

Longer content is also better for SEO. When you write longer content, you give Google’s search engine more of a chance to crawl your site and find the new content you’ve added. This helps Google find your content when people search for the keywords and phrases you’re using. Just make sure you’re not making your content too long.

Read also: Viral Food Trends on TikTok

Use optimized structured data

In addition to using the right keywords in the right places, and longer content, you also need to make sure that you’re using structured data. Structured data is a kind of code that you add to your website to make it easier for voice search to work. When you use structured data, you can make it easier for people to find your content when they want to make a recipe. For example, if you add structured data to your recipe for cauliflower pizza, you can add a voice prompt that says “How to make cauliflower pizza” so that people can say “OK Google, how do I make cauliflower pizza?”

Food blogging can be a lot of fun. You get to experiment with new recipes and share your favorite dishes with the world. But it can also be a lot of hard work. Promoting your content can be a lot of work. You can, however, take the load off your shoulders by employing the services of an experienced digital marketing expert like the ones at OutreachMonks (https://outreachmonks.com/guest-posting-services/). With expert services, you can focus on creating great content and leave the worries of SEO and guest posting to their care.