Social media has become an important part of the marketing concept of food companies. No wonder because sales take place where the target group is. They look for information and inspiration on the Internet.
Benefits of engaging on social media for food businesses
Social media works without a large marketing budget
A minimal budget is enough to get started with social media visibility through buy Instagram views. Activities on social platforms are much cheaper than other marketing tools.
The reasons for this are the low production costs for content when addressing potential customers. Every company can create an account on Facebook or Instagram free of charge. Advertising is not absolutely necessary even if it later makes sense as part of the strategy.
Reach new customers through social media
Facebook, Instagram, and others are excellent for attracting the attention of new customers. On the one hand, this is due to the social media accounts themselves and their gigantic user numbers. There is hardly a target group that you cannot find on one or the other platform.
Companies interact with potential customers within the platforms and help directly with questions. They build a relationship with a “look behind the scenes”, provide added value, inspiration, information or entertainment.
Social media uses the old principle of recommendation among friends. If a satisfied customer likes a company page, this page will also be shown to his friends.
Customer retention and community building
If a customer gives a like to a company, posts are played out in his newsfeed and “organically”, i.e. without the company placing any advertising. As a company, you can use posts and stories to bring yourself positively into the customer’s field of vision and, in the best case, provide added value, inspiration or entertainment.
Interaction at eye level is very important on social media. Constant advertising posts or communication in a one-way street manner does not work. And that’s not dramatic at all, because regardless of direct sales, there are great opportunities through serious exchange with the target group. Service questions can be clarified directly and customer opinions can be heard.
Social media offers small and medium-sized food companies great opportunities to present themselves and reach customers with a limited budget and time.
Even if the first step is not direct sales, social media platforms offer inexpensive marketing opportunities. It increases visibility in a rapidly growing medium and offers valuable exchange with the target group.