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Why
Futters Nut Butters are Better Butters |
From the Start She started grinding her own in very small quantities, from the absolute freshest nuts she could find. She started giving them to college aged children, nieces, nephews to substitute the common snacks of carb laden pizza, fries and sweets. Their reactions were thumbs up. The quest was on to then find the best nuts, environmentally conscious farmers, like-minded suppliers and a large grinder that could be made to keep the integrity of the best nuts. That grinder was made to be able to do quantity and still keep the temperature of the product low enough to be considered raw. Futters has raw nut butters as well as dry roasted. The grinder also had to get the texture of the nut butter smooth without adding oils. The concern was to make single ingredient nut butters for people seeking pure taste, pure product. The nuts should have quality taste & texture without additives. The concept is "Less is More". More taste with less ingredients, more product without fillers (that cheapen) therefor Nothing should dilute the fresh taste of the best nuts. Another important factor needed was variety. So every nut was game.Why not brazilnut butter, why not pistachio, walnut and pecan? And they should keep the concept of purity so no other nut should be in the jar with them unless stated plainly and for good reason. There is no cashew with our pecan, macadamia & walnut butters. They don't need to be cheapened or milked down. Also too many people have allergy issues with cashew, so they don't need to be surprised when only the ingredient statement mentions them in small print. Speaking of allergies, Futters decided from day one that there wouldn't be any peanuts in the facility. There are enough peanut butters out there, and most aren't at the top for health. Another reason includes the fact that there are enough peanut allergic people needing alternatives. Designer Variety from the Start The importance of made-to-order, not huge runs sitting in warehouses or trucks for long periods is in keeping with the quality factor. Keeping the nuts before grinding and after in quality temperatures helps the taste & longevity for the customer. Packaging in glass has always been at the top of importance as well for taste & purity. Plastics ruin nuts/nut butters. The harmful by-products of plastic impregnate oils, which nuts have. Glass is recyclable, not harmful to our planet, not swirling in huge sespools with the rest of the unbiodegradables off in the oceans of our planet. |